Sales Consulting for SaaS, Cybersecurity, and MSP
Delivering enterprise value
Maximizing shareholder exits
Sales Consulting for SaaS, Cybersecurity, and MSP
Delivering enterprise value
Maximizing shareholder exits
Delivering enterprise value
Maximizing shareholder exits
Delivering enterprise value
Maximizing shareholder exits
Emil Sayegh, CEO, Ntirety
Sales is both an art and a science. As a former naval nuclear engineer, I believe pragmatism should be at the core of the decision making process when possible. Data provides that pragmatism.
Clear processes create scalable and predictable revenue models. In most businesses however, these processes are not continuously evaluated to drive efficiency.
Data and processes are ineffective without the proper technology to analyze that data, automate those processes, and ultimately hold teams accountable. These include CRM systems, data visualization tools, marketing automation platforms and sales enablement platforms.
People are the heart of any well-run business. While core values and strategic vision will get people to join a business, it is the actions of the management team day-in and day-out that will make them stay.
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Throughout 20+ years in go-to-market roles, including a decade of executive sales and marketing leadership experience, I have led teams as small as five and as large as 100 through funding rounds, periods of exponential growth and successful exits. Regardless of their size and stage, success always revolved around four things - PEOPLE, PROCESS and TECHNOLOGY, process and technology, backed by DATA.
Phase 1: Analysis, gathering and analyzing your business data, delivering 5-10 key recommendations, as well as the anticipated impact of those recommendations and their expected cost.
Phase 2: Action, executing the agreed upon recommendations.
Phase 3: Advisory, Providing ongoing support for the leadership and management teams for continued growth and execution.
There were nearly two million business consultants in the US as of 2022, but only 1% of those consultants were focused on the SMB market, with even fewer focused specifically in Sales and Marketing. Greenlake Consultants focuses only on sales and marketing, providing the services of an experienced CRO, without the client incurring the long term expense of a CRO salary or large equity stake.
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